How to Improve Website Speed (Core Web Vitals)

Page speed is part of the user experience — and it is now a confirmed ranking signal. Here is what really matters.

Largest Contentful Paint (LCP)

LCP measures when the biggest visible element finishes loading. Aim for under 2.5 seconds. Compress your hero image and lazy-load anything below the fold.

Cumulative Layout Shift (CLS)

CLS measures unexpected layout shifts. Always specify width and height on images, reserve space for ads, and avoid injecting content above existing content.

Interaction to Next Paint (INP)

INP measures responsiveness. Defer heavy JavaScript and split it into smaller chunks so the main thread stays free.

Quick wins

Compress all images with our Image Compressor and convert to WebP using the WebP Converter. These two steps alone often shave seconds from LCP.